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We are very excited to announce that we are in the process of re-branding our company! Over the last few months we’ve poured our hearts and souls into our new brand and we are very happy with the results and confident that you will be too.

We will now be trading under Aquasof Softeners & Salt the result of a much deliberated re-branding effort designed to reflect the growth and transformation of the company since the merger of Absolute Soft Water & Aquasof Salt back in 2013. Since the merger we have continued to evolve in order to meet the ever changing demands of our customers and to offer a company that covers all aspects of water softening.  Many of our customers are unaware that we offer a full range of water softener services including repairs, upgrades and new installations and it is with this in mind that we feel a united brand using one name is the best way forward for our company. We also believe that by marketing our services under one brand with our history of success across the county we will become even stronger and as a result we will be able to provide even more value to you our customers.

We are still a family business with our head office and salt yard now centrally located just outside of Maidstone and our Erith offices now dedicated to workshop repairs and storage. Covering the whole of Kent our ethos has always been to deliver first-rate customer service to all of our customers whether you have been a customer from the very beginning or have joined us in the last few years this hasn’t changed. If you would like to find out more see our ‘About Us‘ page –

To make things as easy as possible we will be using one central phone number for all enquires. Call today on 01622 726400.  There Debbie and Amanda will be happy to take your orders and book your appointments.  If you would like one of our new handy labels to stick to your water softener along with our up-to-date salt price please let us know and we will pop one in the post for you.

We have worked very hard on our new website so please look around and be sure to watch this space for more exciting news to come!

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